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Thomas F. Olin, Jr.
Thomas F. Olin, Jr. was the Co-Chief Executive Officer and President – Sales and Marketing of Archway Cookies, Incorporated.
During his tenure, Olin restructured sales and marketing functions within the company; evolving from a bakery/franchise-centered structure to a nationally-focused organization, consolidating the control of sales and marketing programs at the corporate headquarters. To gain greater control of the brand, he advocated the acquisition of franchise bakery operations when they became available.〔”Success Is Sweet For Local Cookie Company” Battle Creek Enquirer, November 1, 1995.〕
Archway Cookies, Incorporated achieved annual unit and dollar sales increases every year between 1990 and 1998,〔"Archway Cookies Meets Increased Product Demand," Industrial Engineering, September 1, 1992, p. 18.〕 and the brand doubled national retail market share; expanding from three percent to six percent (IRI and Neilsen), and establishing Archway as the third-largest retail cookie brand in the United States.〔"Archway Bakes Into No. 3 After Introducing Low-Fat Treats," Associated Press, August 29, 1995.〕 The company also maintained its position as the number one oatmeal and holiday cookie brands in the United States; number two in fat free, fruit filled and gingersnap share.〔"Fat-free fervor helps Archway: Local cookie company could get used to being No. 3 in the U.S." Battle Creek Enquirer Business Journal, November 1, 1995.〕
== References ==
抄文引用元・出典: フリー百科事典『 ウィキペディア（Wikipedia）』
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